Role Overview
The Commercial Development Manager – APAC will be responsible for defining and implementing the commercial growth strategy across the Asia-Pacific region, with a focus primarily in high-value dental sectors, in the medical sector, and secondarily in any other sector with potential for development.
This role reports directly to global management and will lead a team of two local Area Managers, driving business development through strategic partners, distributors, and key accounts (KOLs, premium clinics, dental chains).
The ideal candidate is a strategic thinker, a person who is able to think outside the box, flexible, and able to operate in a dynamic, multicultural environment while identifying innovative solutions to grow the business.
Key Responsibilities
Strategy and Business Development
Define and implement the APAC commercial development strategy aligned with global business objectives.
Review of all our current representations in APAC.
Analyze local markets to identify growth opportunities, new segments, and trends in the premium dental sector.
Develop market entry or consolidation plans for (each) key markets.
Identify, select, and develop strategic partners, distributors, and key accounts (in each Market)
Ensure accurate reporting and precise monitoring of all commercial activities, maintaining complete visibility of opportunities, deals, clients, and partners via structured CRM usage.
Prepare periodic reports on pipeline, forecasts, market performance, and KPIs to support management decision-making.
Team Management
Lead and develop a team of two Area Managers, ensuring alignment on objectives, priorities, and market approach.
Define clear KPIs, monitor performance, and support professional growth of team members.
Foster a results-oriented, collaborative, and innovative team culture.
Client and Stakeholder Engagement
Manage relationships with strategic clients, opinion leaders (KOLs), and key commercial partners.
Represent the company at trade shows, congresses, scientific events, and commercial meetings in the APAC region.
Cross-Functional Collaboration
Collaborate with HQ’s Marketing and constantly collaborate with the APAC Management to adapt messaging, materials, and strategies to local market needs.
Provide structured feedback to R&D and management regarding market requirements, client needs, and product opportunities.
Ensure the brand is positioned as a reference in the high-value dental and medical segment.
Requirements
Experience
Minimum 7+ years in commercial development, international sales, or business development.
Proven experience in the dental, medical, or high-value healthcare sector (devices or digital solutions).
Demonstrated success in developing complex, multicultural markets, preferably in APAC.
Experience managing and coordinating commercial teams.
Languages
Mandarin: fluent / native (mandatory)
English: fluent (mandatory)
Knowledge of additional Asian languages is a plus.
Skills & Competencies
Strong strategic thinking and long-term vision.
Creative, out-of-the-box problem solving and ability to identify innovative business solutions.
High flexibility, cultural adaptability, and ability to thrive in fast-changing environments.
Excellent communication, negotiation, and intercultural relationship skills.
Entrepreneurial mindset, autonomy, and results-oriented.
CRM skills for pipeline, client, partner management, and forecasting.
Proven experience in commercial reporting and systematic activity monitoring, ensuring high data accuracy and operational discipline.
Other Requirements
Willingness to travel frequently across APAC (and occasionally globally).
Familiarity with local distribution models, regulations, and business practices in APAC markets.